Validation & Optimization
"Adding Sille as an advisor and spokesperson to the ”When You Drive Never Drink”-campaign, brought academic depth, to our research and helped us validate and optimize campaign elements“ Julia George, Senior Director, Edelman Developing Communication that nudges to measurable behavior change, can be hard and comes down to our ability to design details that helps overcome mental, physical and social barriers. This calls for an insights driven approach, guiding to the best way of understanding behavior as well as developing nudges and behavior changing designs, interventions and communication.
Sille Krukow is a world leading expert within assessing, validate and optimize behavioral research methodologies, insights and designs. She does so by running long-distance or in-person-sessions, providing visual and written feedback on both research and solutions.
We recommend that you book Sille for minimum 4 days, spread over a project-period at a daily fee of 4.000,- euro.
As part of the validation, Sille offers internal and external keynote speaks, interviews, quotations for foreign press, TV and PR appearances committing on topics related to each project.
Sille has more than 10 years’ experience in conducting behavioral design studies, measurably nudging consumers towards better, greener and safer decision-making. Sille is the developer of the Krukow methodology for piloting and developing nudge solutions – a methodology that helps map and change subconscious decision making and user journeys. She has substantial knowledge within the field of applied behavioral science, nudging and development of consumer communication.
Apart from running a team of behavioral designers, Sille is an international keynotespeaker, moderator and panelist at conferences like sustainable brands, TEDx, world neuromarkering forum, where she shares cases and insights on how to design to change behavior.
She acts as a spokesperson and trusted advisor for clients like LÓreal Group, Heineken, Shell and Inditex, assessing, validating and commenting on results related to sustainability, safety, work environment, responsibility and financial resillience. Sille is a skilled designer, trained speaker, a TV host and visiting professor at several international universities.
Educational Background: MA in Visual Design
Speaker & Tv Host
Advisor & Spokes person
Sille is a special adviser and spokes person for international organisations and brands.
KRUKOW - Behavior design team
“The Power of Habits”
Authoring and starring the TV seriers “The Power of Habits” nudging Danes to more responsible decision making.
Launching the KRUKOW approach and establishing KRUKOW Behavioral Design Team, helping businesses design behavioral change,turning ambition into action.
Giving her first TED-talk on how to
“Design to nudge and change behavior”
The Danish Ministry of Taxation
Together with the Ministry launching one of the by date, biggest initiatives preventing adolescence ending up in tax-related-depth.
Finalist for the Index Award
With her community design “Penguin Army” Sille was nominated a finalist for the prestigious Index Award, rewarding designs that improve lives.
Let's work together!
Cell +45 26 70 41 23
Sille Krukow runs a global team of behavioral designers, specialized in behavioral research, nudge and solution design within sustainable and safe decision making. To determine how behavioral and nudge design can add value to your organization please sent a shot description of the challenges you wish solved to or book a skype session below.
See case examples at www.krukow.net